8 White-Label eSIM Platforms Compared: €500 vs €40,000 Setup
TL;DR
White-label eSIM platform costs range from €0 to €40,000 for setup and €0 to €1,500/month for ongoing fees. Deployment timelines span from 30 minutes (basic plugin) to 12 weeks (full MVNO). Only 3 of 8 platforms publish transparent pricing. This guide breaks down exactly what each platform costs and what you get.
The full pricing comparison
We researched 8 white-label eSIM platforms to compare their pricing, deployment speed, and business models. Here is what we found.
| Platform | Setup Cost | Monthly Fee | Deploy Time | Revenue Model | Coverage |
|---|---|---|---|---|---|
| Omax | €500 + €500 dep. | €0 | 48 hours | Wholesale + markup | 200+ countries |
| Celitech | €0 | €0 | "Days" | Backend margin | 160+ countries |
| Airalo Partners | Free | €0 | 30 min* | Net pricing | 200+ countries |
| eSIM Go | Free (API) | Per-download | 48 hours | Per-download + data | 160+ countries |
| Hubby | Custom | Custom | 2 weeks | B2B2C rev share | 190+ countries |
| Keepgo / esimba | Undisclosed | Undisclosed | Weeks | Wholesale | 130+ countries |
| Mobilise Global | Custom | Custom | 12 weeks | Platform license | 200+ countries |
| BNESIM | €40,000 | €1,500/mo | Weeks | License + data | 160+ countries |
* Airalo's 30-minute setup is for their WooCommerce plugin with limited branding customization - not a full white-label storefront.
Setup costs: from zero to €40,000
The white-label eSIM market has three distinct pricing tiers for initial setup.
Zero-cost entry (Celitech, Airalo, eSIM Go)
These platforms charge nothing upfront, but the trade-off varies. Celitech takes a backend margin on every data transaction - meaning partners have less control over their own pricing and margins. Airalo offers free access through net pricing (buy wholesale, sell at any retail price), but their full white-label customization is limited compared to purpose-built platforms. eSIM Go charges per-download fees that accumulate with scale.
Key insight
"Free" platforms shift cost to the per-transaction level. For low-volume businesses, this can be cheaper. For high-volume operations, a one-time setup fee with zero recurring costs often has a lower total cost of ownership within the first year.
Low-cost white-label (Omax: €500 + €500 deposit)
Omax charges a €500 setup fee + €500 minimum deposit (we match your deposit, so you start with €1,000 in eSIM credit). This includes a fully branded web storefront with custom domain, QR-code-based eSIM delivery, and BICS Tier-1 network connectivity across 200+ countries. The critical differentiator: zero monthly fees after setup. Partners buy data at wholesale rates and set their own retail prices with full margin control.
Enterprise-tier (BNESIM: €40,000 + €1,500/month)
At the top end, BNESIM's publicly listed pricing is €40,000 for setup plus €1,500 per month - totaling €58,000 in the first year alone. Mobilise Global and Hubby use custom pricing that typically falls in the mid-tier range but requires direct negotiation.
Monthly and recurring fees
Recurring costs are where the real differences emerge over time. A platform with zero setup but high per-transaction fees can become significantly more expensive than one with a modest upfront cost and zero recurring fees.
Consider a travel agency processing 500 eSIM activations per month at an average wholesale cost of €3.50 per activation:
| Platform | Year 1 Total | Year 2 Total | 3-Year Total |
|---|---|---|---|
| Omax (€500 setup, €0/mo) | €500 | €0 | €500 |
| BNESIM (€40K + €1.5K/mo) | €58,000 | €18,000 | €94,000 |
The difference is stark. Over three years, BNESIM's platform costs 47 times more in fees alone - before any data costs are considered.
Deployment speed: 30 minutes to 12 weeks
Speed-to-market matters for travel businesses with seasonal demand. Airalo's WooCommerce plugin offers the fastest option at approximately 30 minutes - but this provides limited branding control and requires an existing WooCommerce store. For a full white-label storefront with custom domain and branding, Omax and eSIM Go lead at 48 hours each. Hubby quotes 2 weeks for their B2B2C implementation. Mobilise Global requires approximately 12 weeks - appropriate for full MVNO launches but excessive for travel businesses wanting a branded eSIM storefront.
Revenue models explained
How platforms structure partner economics matters as much as the headline price.
Wholesale + markup (Omax, Airalo)
Partners buy data packages at wholesale rates and set their own retail prices. Full margin control. Example: buy a 3GB/15-day Europe package at €3.35 wholesale, sell at €7.99 retail. Omax's per-megabyte billing adds an extra layer - partners can sell exact-usage plans where customers only pay for data they actually consume, reducing waste and improving perceived value.
Backend margin (Celitech)
No upfront cost, but Celitech takes a percentage of every data transaction. Partners have less visibility into the true wholesale cost, making it harder to optimize margins. Suitable for businesses prioritizing zero capital expenditure over margin control.
Per-download + data (eSIM Go)
eSIM Go charges a fee each time an eSIM profile is downloaded, plus data usage fees. This model can scale unpredictably - costs rise directly with activation volume, even if customers do not consume significant data.
Revenue share (Hubby)
Hubby operates a B2B2C model where they share revenue with travel partners. Partners get the benefit of Hubby managing the end-customer relationship, but sacrifice direct customer ownership and margin control.
Hidden costs to watch for
Before signing with any platform, ask about these
Minimum commitments: Some platforms require minimum monthly data volumes or activation counts. Ask for the minimum commitment structure upfront.
Support tiers: Basic support may be included, but priority or 24/7 support often costs extra. Confirm what support level is included in the base price.
Integration costs: API-first platforms may require developer time for integration. Factor in 20–80 hours of development time for custom API implementations.
Branding limitations: "White-label" means different things to different platforms. Verify whether you get a custom domain, custom app branding, or just a co-branded page on their domain.
How to choose the right platform
Choose a zero-cost platform if:
You are testing the eSIM market with fewer than 100 activations per month, you have no budget for upfront investment, and you are comfortable with reduced margin control or per-transaction fees that may increase over time.
Choose a low-cost white-label (like Omax) if:
You want a fully branded storefront with your own domain, you need to control your pricing and margins completely, you plan to scale beyond 100 activations per month, and you prefer predictable costs with zero monthly fees. Omax's 48-hour deployment means you can be live within days of signing.
Choose an enterprise platform if:
You are building a full MVNO or need voice and SMS capabilities alongside data, you have a large existing customer base requiring complex integration, and budget is less of a constraint than feature depth.
Pricing data was collected from public sources and competitor websites in February 2026. "Custom" and "Undisclosed" indicate platforms that require contacting sales for pricing. We strive to keep this comparison accurate - if you represent a platform listed here and want to update your pricing data, contact us at [email protected].